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dimpled chads help WTKK
So WTKK has doubled its ratings, from 1.0 to 2.1.
Maybe the recent election controversy had something to
do with that (the book was Nov-Dec, right?) While
tuning in to WTKK, I heard several callers say "I
never called or even listened to talk radio before but
this subject got me interested". (Heard similar
comments on WRKO and WBZ.)
So maybe hosts like Jay Severin were picking up new
listeners --new not only to the station but to talk
radio itself. Whether or not those listeners will stay
hooked is in question, but everyone from schoolkids
to retirees was interested in the Florida voting
controversy, and talk radio seemed to benefit.
Interestingly enough, WRKO didn't seem to pick up
any of that; WTKK did.
Maybe WRKO's hosts didn't turn people on; or maybe
people tend to stick on the FM dial and when they
were dial-spinning they came along to "96.9, FM
Talk". As for whether or not Howie Carr was discussing
the issue, yes, he was, but as some have pointed
out maybe his shtick is getting tired, leading people
to Severin instead.
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