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Re: Clear Channel ends streaming broadcasts ... please explain
At 02:57 PM 1/4/2003, tony schinella wrote:
>However, what if instead of blocking broadcasting via the Web, radio
>stations said "Okay, well, we will only broadcast artists and companies who
>waive the Webcasting fees." Have any of them thought of trying this as a
>solution to the stalemate? Granted, I know we are talking about mostly huge
>multi-national corporations here. But if the stations have already paid,
>they have already paid - whether it is broadcasting via the airwaves, Web,
>or a speaker set up on the sidewalk.
The thought has been put out there that Clear Channel (and probably only
CC) could use its political and economic clout to force ASCAP/BMI/SESAC and
RIAA to drop this DMCA nonsense and state that their standard broadcasting
license should cover webcasting as well.
However, this does nothing for the many, many unlicensed broadcasters out
there (college carrier-current, and other FCC Part 15 stations like
Allston-Brighton Free Radio)...nor anything for the many webcast-only
"stations" out there, too. According to Live365, there are several
thousand in the latter category.
More relevant however, is that the return on investment (ROI) for streaming
is very very low. For each additional listener, you must pay more (in
bandwidth costs) to serve them. For a "little guy" this might be worth it
since you're not trying to serve a huge population, and webcasting may be a
necessary augmentation to a limited Class A or Class D FM signal. But
even in those cases you're not making a lot - if any - profit off your
webstream...it's really more just a cost of doing business. But for a
huge entity like Clear Channel...they're not going to burn millions in
political and real capital to fight to get something that's not really
making them much money. Remember, this is "Cheap Channel" we're talking
about here.
_________________________________________________________
Aaron "Bishop" Read aread@speakeasy.net
Fried Bagels Consulting www.friedbagels.com
AOL-IM: ReadAaron Brighton, MA 02135