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Re: Commercials 103.3
Back at RKO the rule was never more than TWO spots in a row....the only time
3 spots were allowed is when they were :30's.
At the same time they had LOTS of stopsets. (Almost 2 per 1/4 hour!)
Now, stations have *longer* stopsets....and fewer of them.
Apparently the audience likes it this way...because it hasn't affected
listenership (vs. stations that stop more often with less spots).
So, to me, it's all apples and oranges.
HOWEVER, one thing that HAS changed...is that some of the non-drive
times...and so-called 'graveyard shifts' are virtually sold out too!
There was a time...that after 8PM no one wanted to buy spots. And
overnight...maybe just the network barter spots....or freebies and
make-goods....
Listen to any major market stations on weekend afternoons, night...and ever
OVER-nights...and you find a full load.
I remember listening to Glick for lonnnng periods of time...with very few
spots. Anyone listen to BZ overnight lately? It's almost unlistenable.
(In the overnight news...they stop for commercials...and sometimes play 3 in
a row...in the middle of a newscast!) I would guess that they play as many
spots per hour as they do in morning drive.
Listen to Kiss 108 overnight? Same clock as during the day...and still sold
out!
Joe
----- Original Message -----
From: "Roy Lawrence" <lawrencemedia@yahoo.com>
To: "Dan Billings" <billingsdan@yahoo.com>
Cc: <bri@bostonradio.org>
Sent: Sunday, September 29, 2002 9:06 PM
Subject: Re: Commercials 103.3
> This trend of long stop sets is more common in Boston
> and surrounding areas. Tune in most any Clear Channel
> station or listen to WBCN for instance. I could go
> into a 7-11 for a soda and the paper during morning
> rush with 3 or 4 people in the check-out line, get
> back in the car and then get to work and STILL hear
> commercials! Portland is definitely more tame about
> this. Facts or fiction, it's reality...just listen!
>
> Roy Lawrence
>
> --- Dan Billings <billingsdan@yahoo.com> wrote:
> > --- Dave Faneuf <tklaundry@juno.com> wrote:
> > > I don't know how old you are, or how long you
> > have
> > > been in the business,
> > > but I do recall that the industry had broadcast
> > > standards at one time
> > > that limited commercial spots to 18 to 21
> > minutes
> > an
> > > hour. Most stations
> > > tried to get to the 21 minutes an hour limit.
> > > Everybody adhered to the
> > > broadcast standards.
> >
> > I started in radio in 1983. Some stations at that
> > time did what you describe above. I have worked for
> > stations that ran 20 minutes (or more) of spots per
> > hour. All where the non-corporate owned stations
> > that
> > everyone thinks were so wonderful.
> >
> > Today, there is no music station in Portland that is
> > running more than 15 minutes per hour of commercials
> > on a regular basis. Most are less than that -- 12
> > units, with a few more units in morning drive. The
> > talk stations may play more.
> >
> > So, at least in this market, corporate radio has
> > resulted in less commercial content.
> >
> > -- Dan Billings, Bowdoinham, Maine
> >
> >
> > __________________________________________________
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