Re: Commercials 103.3

[Roy Lawrence <lawrencemedia@yahoo.com>]

This trend of long stop sets is more common in Boston
and surrounding areas. Tune in most any Clear Channel
station or listen to WBCN for instance. I could go
into a 7-11 for a soda and the paper during morning
rush with 3 or 4 people in the check-out line,  get
back in the car and then get to work and STILL hear
commercials! Portland is definitely more tame about
this. Facts or fiction, it's reality...just listen!

Roy Lawrence

--- Dan Billings <billingsdan@yahoo.com> wrote:
> --- Dave Faneuf &lt;tklaundry@juno.com&gt; wrote:
> &gt; I don't know how old you are, or how long you
> have
> &gt; been in the business,
> &gt; but I do recall that the industry had broadcast
> &gt; standards at one time
> &gt; that limited commercial spots to 18 to 21
> minutes
> an
> &gt; hour.  Most stations
> &gt; tried to get to the 21 minutes an hour limit. 
> &gt; Everybody adhered to the
> &gt; broadcast standards.
> 
> I started in radio in 1983.  Some stations at that
> time did what you describe above.  I have worked for
> stations that ran 20 minutes (or more) of spots per
> hour.  All where the non-corporate owned stations
> that
> everyone thinks were so wonderful.
> 
> Today, there is no music station in Portland that is
> running more than 15 minutes per hour of commercials
> on a regular basis.  Most are less than that -- 12
> units, with a few more units in morning drive.  The
> talk stations may play more.
> 
> So, at least in this market, corporate radio has
> resulted in less commercial content.
> 
> -- Dan Billings, Bowdoinham, Maine
> 
> 
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