[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]
Re: Commercials 103.3
--- Dave Faneuf <firstname.lastname@example.org> wrote:
> I don't know how old you are, or how long you
> been in the business,
> but I do recall that the industry had broadcast
> standards at one time
> that limited commercial spots to 18 to 21 minutes
> hour. Most stations
> tried to get to the 21 minutes an hour limit.
> Everybody adhered to the
> broadcast standards.
I started in radio in 1983. Some stations at that
time did what you describe above. I have worked for
stations that ran 20 minutes (or more) of spots per
hour. All where the non-corporate owned stations that
everyone thinks were so wonderful.
Today, there is no music station in Portland that is
running more than 15 minutes per hour of commercials
on a regular basis. Most are less than that -- 12
units, with a few more units in morning drive. The
talk stations may play more.
So, at least in this market, corporate radio has
resulted in less commercial content.
-- Dan Billings, Bowdoinham, Maine
Do you Yahoo!?
New DSL Internet Access from SBC & Yahoo!