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RE: Radio Persnality Endorsements Kick It Up A Notch



Laurence writes:
> The most significant example was Katie Couric getting
> a colonoscopy on the "Today Show". The colonoscopy 
> garnered one of the
> highest ratings of the year, only proving Katie has a 
> large following.

If so, it likely made Katie's procedure go by more easily.

Bill O'Neill