RE: Radio Persnality Endorsements Kick It Up A Notch

[Peter Murray <pete@partnercomm.com>]

Katie Couric receiving a colonoscopy is quite a bit different than a DJ
receiving laser eye surgery or Body Solutions treatments. Her husband died
of colon cancer, and she's at that age where she should start receiving
the procedure periodically. I think what she did qualifies as public
service - whereas the aformentioned surgery and weight loss endorsements
qualify as product placement.

-Peter

On Sat, 14 Sep 2002, Bill O'Neill wrote:

> Laurence writes:
> > The most significant example was Katie Couric getting
> > a colonoscopy on the "Today Show". The colonoscopy 
> > garnered one of the
> > highest ratings of the year, only proving Katie has a 
> > large following.
> 
> If so, it likely made Katie's procedure go by more easily.
> 
> Bill O'Neill
> 
>