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RE: Radio Persnality Endorsements Kick It Up A Notch

To: "Peter Murray" <pete@partnercomm.com>, <boston-radio-interest@bostonradio.org>
Subject: RE: Radio Persnality Endorsements Kick It Up A Notch
From: "Bill O'Neill" <billo@shoreham.net>
Date: Sat, 14 Sep 2002 20:18:41 -0400
Importance: Normal
In-reply-to: <Pine.LNX.4.44.0209141434090.29643-100000@eminence.partnercomm.com>
Reply-to: <billo@shoreham.net>
Sender: owner-boston-radio-interest@bostonradio.org

 I think what she did
> qualifies as public
> service - whereas the aformentioned surgery and weight
> loss endorsements
> qualify as product placement.
>
> -Peter

You are correct in that we should praise Katie for putting her butt
on the line.  Tough loss for her and child.  Her ability to
influence millions is not overshadowed by the millions in
compensation that she enjoys.

Bill O'Neill

References:
- RE: Radio Persnality Endorsements Kick It Up A Notch
  - From: Peter Murray <pete@partnercomm.com>

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