Re: WROR (was Re: WZLX)

[Ron Bello <rbello@BelloAssoc.com>]

WROR transmits a RDS signal with the message:
         "Classic Rck"  (their spelling)


At 08:25 PM 2/8/02 -0500, Eli Polonsky wrote:
> > Date: Fri, 8 Feb 2002 07:26:43 -0800 (PST)
> > From: Bob Nelson <bobonradio@yahoo.com>
> > Subject: WROR (was Re: WZLX)
> >
> > Imagine: "Classic Hits 105.7...WROR"
>
>I don't think it would be wise for WROR to add "Classic" anything to their
>slogan, because they could be confused with WZLX on ratings diaries.
>
>When they started out with the "Songs You Remember" format a few years ago,
>they were basically a three-decade Oldies station playing rock, pop, and R&B
>hits of the 60's, 70's and 80's, but they didn't use the word "Oldies" to
>promote themselves, and I'd imagine that was in order to keep distinct from
>WODS.
>
>When they changed to the "Rockin' Hits" format (now the "Greatest Hits"
>format) of the 60's and 70's and they dropped all R&B/soul hits from the
>playlist it became more like a "Classic Rock" station, but they still don't
>use the word "Classic" and I don't think it would be a good idea for them
>to.