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Nashua Pride Pulls The Plug on Radio

An article in today's Nashua Telegraph
describes the Nashua Prides decision
to "Pull The Plug" on the WSMN broadcasts.

Citing radio air-time as an expense that's
"non-sellable. (approx $25,000)

Strange, I thought radio time was sellable.
Does this mean they pay $25,000 for air time
and WSMN takes all the avails?

Sounds like a bad bargain to me.