Re: Best Jingle Sings (was: WROR)

["Douglas J. Broda" <djbroda@mindspring.com>]

The Spirit Of New England was a favorite for me, too. I grew up on the WNEW
and WINS bits (even though the latter died an infamous last breath on the
ill-fated Satellite News Channel). Those, the fantastic "Proud to Live In
The Great Northeast" for WGY (I cannot remember the name of the package
that was in, even though I know it was used elsewhere by JAM clients), and
the "I'd Rather Be..." from WROR resonate still... and I admit them I
prefer them even to the classic WABC jingles, even if my introduction to
pop music was indeed Harry Harrison, Dan Ingram and Cousin Brucie.

While I know it's done by some stations, why stations don't more
consistently use these packages when they are so resonant in the memories
of their target audience is beyond me. It's just so obvious... and not
really very expensive, either. :)

At 12:37 PM 2/4/00 -0500, Bill O'Neill wrote:

>Jingles do resonate in our memories, eh?  I miss BZ's "the Spirit of
>New England,"  WHDH's "The Best Show in Boston."  Closer to home,
>WCAP had a good run with "The Number One Voice" for quite some time
>(and, perhaps, them having my name sung didn't hurt the
>voting....)(Thanks again Joe!)  If jingles are done well, they can
>cut through the din like a blow torch in an ice castle.  WINS stager
>under "22 mins...the world" still makes me proud to be a
>radiophile.  I absolutely LOVED Metromedia's WNEW package... "Double
>you... NEW... Metromedia New York (repeat & f.)  The old, till late
>80s top hour nx intro for Mutual News (timpani, etc.) was great. 
>WHDH had a package, as did WBZ, where there was a lengthy list of
>metro towns' names sung; I always found it interesting how listeners
>related to hearing their town mentioned in the string.  Very
>seventies, but given the bad hair, bell bottoms, lava lamps and
>Debbie Boone, lapels wider than the state of Nevada, you gotta
>praise something!
>
>Bill O'Neill
> 
------------------------------------------------------------------
Douglas J. Broda
Broda and Burnett
Attorneys at Law
80 Ferry Street, Troy, NY 12180 USA
(518) 272-0580
djbroda@mindspring.com