Re: 1060-1230

[Mike Thomas <nostatic@earthlink.net>]

Don't forget that Arbitron only gives credit to one station which uses a moniker, so if a
diarykeeper writes down "Kiss", only one station can get credit.  Having two "Kiss" stations
would be confusing for both the listener and Arbitron to sort out.  Usually, the station that
uses the moniker first gets the exclusivity.  If WBMX wanted to, they could slap a C&D on
WNRB over the "Mix" handle and it would probably stick, since 1230's signal basically is in
the new, expanded Boston metro, and WBMX was first to use the moniker.

Mike Thomas
WXLO & Mediabase 24/7

Mark Shneyder wrote:

> In Cleveland this past spring, Clear Channel(or was it AMFM?)
> took Radio One to court for adopting the "Kiss" tag and won.
> Radio One argued that the formats were absolutely different(CC station was some variation
> of Top40 and Radio One's new property was Urban). Still the judge
> ruled in favor of CC because their station was first in the market
> to use "Kiss"...