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Re: 96.9 testing...123



Talk radio as a format peaked about 4 years ago.  Billing at a majority of 
the talk stations nationwide is down from a few years ago.  Rush's numbers 
are down and he's losing affiliates, Stern's down, Gene Burns, talented as 
he is, doesn't have the name recognition in Boston outside of this list and 
his numbers at HDH (or was it RKO) were going down as he left.  I think, 
just as they did with country a while back (flipping WCDJ for WBCS 
country), GM has jumped into the race far too late.

At 11:45 PM 8/24/99 -0400, Bump Martin wrote:
> >Great, I hope that the morning rates can carry the rest of the day because
> >they will have to be bargain basement.
>
>They will *have to* be?
>
>Would they if they hired Gene Burns for midday?
>
>How about if they got Rush on the contract rebound from 'RKO?
>
>What makes you think they will  have to be bargain basement, when you don't
>even know what the programming will be.
>
>Me thinks you are putting the cart before the horse.
>
>Honestly, I am surprised at the level of sarcasm on this list.  Just 6
>months ago people were crabbing about RKO not having any competition.   Now
>they will!  (and some of us TalkRadio fans are happy!)
>
>BM
>

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