[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]
Re: Older vs. Younger Demos: HUH???????
- Subject: Re: Older vs. Younger Demos: HUH???????
- From: Hopper <firstname.lastname@example.org>
- Date: Tue, 04 May 1999 20:16:09 +0000
Tim Davisson wrote:
> > From: ASchinella@aol.com
> young people tend to have more
> > disposable income, hence, they are the ones advertisers like to go after.
> HUH???? Unless the world turned upside down overnight, the facts are
> adults age 45-54, 55-64 have the highest average family income of any
The older demos may have more money but TV is driven by a desire to
reach 18-49 year olds. Indeed, folks age 45-54 tend to have higher
incomes. However by the time consumers get into their 50's and 60s their
buying habits are perceived to be shaped for life. (dad buying a buick
every two years!)
Younger consumers are thought to less brand loyal and advertisesrs have
more of a chance to get them to try their product or service.
Before Jordan's Furniture came along a furniture store wouldn't be caught
dead on an AOR. Barry and Elliott changed the whole ball game. Who needs
furniture? Geezers listening to beautiful music with a house full of
furniture or young people sitting on stereo speakers?
> and that adults 65+ have more than 50% of financial assets in
> the US.
and its likely that 80% of that 50% is held by 20%. and that 20% is held
by 80%. and...did anyone get a look at the driver?
::naked gun mode off::