Re: WMME/WKCG (was NorthEast Radio Watch 2/26)

[Mike Thomas <nostatic@earthlink.net>]

Kiss 108 stays away from hip-hop and a lot of pop titles for that matter, so does
that make them AC?  I don't think so.  I think that the Moose skewed a bit older
because the numbers would be easier to sell, and they had no competition.  This is
common at a lot of small market CHR's that don't have a lot of other signals to
compete against.  Look at stations like WERZ-Exeter, NH and WAEB-Allentown, PA.
They do the same thing--play it very safe, but still report CHR because the record
service and the promotional tie-ins are greater than by reporting as an AC.  My
guess is that the Moose will refocus in the light of new competition, and lean on
their heritage.  Obviously, Bangor cannot support two CHR's, but I doubt that the
Moose will be the one that leaves the format.

Mike Thomas
WXLO & Premiere Radio Networks

Dib9@aol.com wrote:

> WMME "92 Moose" is not really a CHR station any more.  They have slowly
> evolved over the years so they are now really AC or Hot AC at most.  These
> days the distinction between many CHR and AC stations and even some AOR and
> AAA stations is hard to make because everyone seems to be playing the same
> currents (Jewel, Sarah McLaughlin, Natlie Merchant, ect.)  but there is a
> significant difference between the CHR format on 97.9 WJBQ Portland and what
> they are doing now on 92 Moose.  Moose now plays more mainstream AC oldies and
> seems to avoid most of the hip hop music on the CHR charts.
>
> Dan Billings
> Bowdoinham, Maine
>
> In a message dated 2/27/99 1:52:19 AM Eastern Standard Time,
> fybush@world.std.com writes:
>
> << Up the Maine Turnpike a bit, changes are in the works at Cumulus'
>  Augusta-market group.  We're told WKCG (101.3 Augusta) is running
>  promos telling listeners that beginning Monday (3/1), the country
>  format will move to 96.7 and 93.5 FM.  The 96.7 is WCME Boothbay
>  Harbor, which has been simulcasting WKCG for several months anyway.
>  The 93.5 is WCTB Fairfield, which had a diverse AC format as "The
>  River," went to all-Christmas music last December, then returned to
>  AC.  NERW notes that WCTB wasn't originally included in Cumulus'
>  purchase of sister station WTOS (105.1 Skowhegan) last year.  The
>  rumor in the market has 101.3 going CHR as "The Buzz," which if true
>  would set up a most interesting small-market CHR war with established
>  contender WMME (92.3 "The Moose").  More on this one next week >>

------------------------------