WMME/WKCG (was NorthEast Radio Watch 2/26)

[Dib9@aol.com]

WMME "92 Moose" is not really a CHR station any more.  They have slowly
evolved over the years so they are now really AC or Hot AC at most.  These
days the distinction between many CHR and AC stations and even some AOR and
AAA stations is hard to make because everyone seems to be playing the same
currents (Jewel, Sarah McLaughlin, Natlie Merchant, ect.)  but there is a
significant difference between the CHR format on 97.9 WJBQ Portland and what
they are doing now on 92 Moose.  Moose now plays more mainstream AC oldies and
seems to avoid most of the hip hop music on the CHR charts.  

Dan Billings
Bowdoinham, Maine

In a message dated 2/27/99 1:52:19 AM Eastern Standard Time,
fybush@world.std.com writes:

<< Up the Maine Turnpike a bit, changes are in the works at Cumulus'
 Augusta-market group.  We're told WKCG (101.3 Augusta) is running
 promos telling listeners that beginning Monday (3/1), the country
 format will move to 96.7 and 93.5 FM.  The 96.7 is WCME Boothbay
 Harbor, which has been simulcasting WKCG for several months anyway.
 The 93.5 is WCTB Fairfield, which had a diverse AC format as "The
 River," went to all-Christmas music last December, then returned to
 AC.  NERW notes that WCTB wasn't originally included in Cumulus'
 purchase of sister station WTOS (105.1 Skowhegan) last year.  The
 rumor in the market has 101.3 going CHR as "The Buzz," which if true
 would set up a most interesting small-market CHR war with established
 contender WMME (92.3 "The Moose").  More on this one next week >>

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