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Re: ethnic radio

At 01:44 PM 6/18/97 -0400, Donna Halper wrote:
>Does anyone know the reasoning behind why Arbitron does not or won't rate
>ethnic (that is, foreign language--) stations?  I was told by a GM that he
>can't get ratings for his AM station no matter how well it does... I thought
>Arbitron rated you no matter what your format...
>
>
>
R&R lists Arbitron ratings for major cities...I've seen Spanish stations
show up it the top 10 in heavily ethnic cities like LA, Miami or San
Antonio.  You're always reading about Arbitron trying to get better response
from non-Anglo demos.

OTOH, maybe his station just isn't doing that well.

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