RE: WJUL "Lowell SunRise"

[Aaron Read <aread@speakeasy.net>]

At 06:19 PM 9/29/2003, Bill O'Neill wrote:
>The very fact that the school, citing a need (increased P.R.), opted not to
>bring this to the students, (internally and at-large) and to go straight to a
>politically-laden media source for the solution is egregious.  Would a solid
>morning news program serve WJUL well?  Certainly.  Opportunity knocks for a
>university ripe with a college of business, political science, music, English,
>engineering.  If that breadth and width of resources was not so much as
>consulted before going out for a no-bid contract, then the sniff-test is 
>failed,
>yet again.
>
>Bill O'Neill
>Former WJUL PD, AVS Pres. (early 80s)


Oooh...can't stand with you on that one, Bill.  I've seen many a 
student-run and organized news program.  Most of them stink to high 
heaven.  Poor journalistic integrity.  Poor audio production quality.  Poor 
quality of news.  It goes on and on.   Plus there's NO continuity from year 
to year...a crucial ingredient if the goal is to get some underwriting in 
(which is definitely part of the goal, from Billy Bulger's old office on down).

I do think the deal could've been done differently and better, but relying 
entirely on internal sources wouldn't have worked with the goals UMass had 
in mind.   Maybe something like what WSDH and WCCT do with WBUR?


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Aaron "Bishop" Read             aread@speakeasy.net
FriedBagels Consulting          AOL-IM: readaaron
http://www.friedbagels.com      Boston, MA