Concept advertising (was Re: Non-competes)

[SteveOrdinetz <steveord@bit-net.com>]

Aaron Read wrote:

>Not necessarily....when the company in question makes a product that is 
>essentially harmful or even if it doesn't mesh with the public's 
>consciousness, then it's wise to sell folks on the concept first to lower 
>their knee-jerk reaction to the actual product or service.  Or sometimes 
>the product or service is just too complicated to get across in a 30 or 60 
>second commercial, so they get people interested in the general idea and 
>hope there'll be "increased consciousness" about the issue in question and 
>thus lead to more people seeking out the services of a firm already 
>well-established in the field.


One phrase that tends to get used a lot is "ask your health care 
professional (has "doctor" become a politically incorrect term?) about 
<product>".  Is this phrase one of those loopholes that allows drug 
companies to make various claims about products without opening themselves 
up to product liability lawsuits?