On 20 Sep 2003 at 0:58, rogerkirk wrote: > Seems ad agencies are always trying to sell "a concept" when they > should be selling "a product (or service)" If I were trying to advertise a product or service, I certainly wouldn't hire such an agency. -- A. Joseph Ross, J.D. 617.367.0468 15 Court Square, Suite 210 lawyer@attorneyross.com Boston, MA 02108-2503 http://www.attorneyross.com