RE: Concept advertising (was Re: Non-competes)

["Bill O'Neill" <billo@shoreham.net>]

Steve writes:

> One phrase that tends to get used a lot is "ask your health care
> professional (has "doctor" become a politically incorrect
> term?) about
> <product>".  Is this phrase one of those loopholes that allows drug
> companies to make various claims about products without
> opening themselves
> up to product liability lawsuits?

It might be that writing prescriptions has gone beyond strictly MDs (NPs, PAs).
The idea of encouraging patients (or prospective ones) to push the docs suggests
that the pharmaceutical cos. know something that physicians don't about care.

Bill O'Neill