RE: Fwd: Herald: Is WWZN dragging down SNR?

["elipolo@earthlink.net" <elipolo@earthlink.net>]

Date: Sat, 07 Jun 2003 12:48:41 -0400
From: "Laurence Glavin" <lglavin@lycos.com>
Subject: Fwd: Herald: Is WWZN dragging down SNR?

> ... WWZN has no right to exist really...
> Vulcan should just turn in the license and sell the towers for 
> scrap metal. Then maybe the Wizzer in Grenfield could go full-time.

Don't turn it in... I'm still daydreaming that someone will turn 1510 
into Boston's 1950's through mid-1960's "Real Oldies" station, somewhat 
like WSAI in Cincinnati.

WWZN only got an 0.4 in the last book, and has always languished near 
there, when they've even shown up. I'd imagine that a 50's through mid 
60's Oldies format, if done well and properly promoted, could at least 
pull a consistent 1+ share, and if largely voicetracked (like WSAI) may 
not cost substantially more to operate than WWZN presently does.

Notice I'm saying 50's through mid-60's, rather than early 60's. WODS 
is now so heavily 70's focused that they're not even well representing 
mid-60's Oldies anymore, and are limiting that era to the biggest few 
Beatles, Motown, Stones and Beach Boys songs and just a few other major 
warhorse hits. It wouldn't be necessary for a "Real Oldies" station 
competing with WODS to be relegated to only Doo-wop anymore in order to 
offer something different and take up WODS' slack with music that was 
and is still popular among 60's fans as well as 50's. 

It wouldn't be a ratings topper by any means, but I think that the time 
is here for it to be more viable for that frequency here than WWZN's 
also-ran sports format (against WEEI) has ever been.

Eli Polonsky


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