Re: Herald article on DJs paid to promote diet product

[dan.strassberg@att.net]

I believe that five or more years ago, before ADM changed its name from Archer-
Daniels-Midland, it did A LOT of wrong and was involved in what, for that day, 
were some pretty horrendous court cases (which now pale in significance 
compared with the misdeeds of the brass at Enron and WorldCom). I can't recall 
any specifics, but I don't think the problems had to do with juggling the 
books; I think ADM may have colluded with other companies to control markets or 
fix prices--or something like that. Anyhow, as I recall, when all this came 
out, a lot of people were speculating about the company's ability to survive 
and the management began a massive PR campaign to restore the company's image. 
I'm pretty sure that the celebrity endorsements were a product of that 
campaign. Of course ADM not only survived, it prospered. Score one for PR. 
--
dan.strassberg@att.net
617-558-4205
eFax 707-215-6367
 
> On ABC, Paul Harvey (News) touts the virtues of ADM ad nauseum.
> AFAICT ADM can do no wrong.