[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]

Re: WQSO Goes Jockless All Christmas Music

Steve noted:
>>I'm sure that in these politically correct times the term "Chinese auction" 
has long been banned.<<

although i'm not sure of an actual "ban," i know that p.c. concerns do come 
into play.  some stations run this type of trade deal on a regular basis as 
a "service" for their listeners under the guise of "value minutes."  
   and yes, many advertisers would rather promote their businesses this way as 
opposed to the cash-out-of-pocket thing; advertising given for retail value for 
an item for which they've paid cost.

- -Chuck Igo