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Re: WQSO Goes Jockless All Christmas Music
Steve noted:
>>I'm sure that in these politically correct times the term "Chinese auction"
has long been banned.<<
although i'm not sure of an actual "ban," i know that p.c. concerns do come
into play. some stations run this type of trade deal on a regular basis as
a "service" for their listeners under the guise of "value minutes."
and yes, many advertisers would rather promote their businesses this way as
opposed to the cash-out-of-pocket thing; advertising given for retail value for
an item for which they've paid cost.
- -Chuck Igo