Re: Boston spring 2002 Arbitrends-- two questions

[Mike Thomas <Nostatic@earthlink.net>]

Someone on Radio-Info posted 25-54 numbers for Boston awhile back. 
 According to those figures, WTKK got a 2.4 and WRKO got a 2.5 in that 
demographic.  If those numbers are accurate, it seems that the two 
stations are pretty competitive in the "money demo."  If that's the 
case, I think that WTKK is doing just fine.  WRKO's 12+ numbers are 
padded by it's big 55+ listenership.    That's okay if Entercom is 
successfully selling that demo, but if the recent programming changes 
there are any indication, I don't think they are.  

Most stations don't use 12+ numbers as a guage anymore to judge 
performance, but I'm guessing the folks at WWZN have some concerns.   
 Considering the money they've just payed out for the Celtics rights and 
to bring in the McDonough's and Andleman, they were probably hoping to 
move the needle a little bit more than they have.  It does take awhile 
to launch a talk station, and it's signal will limit how well WWZN will 
ever do, but my guess is if they haven't made it to a one share by this 
time next year, the winds of change will once again blow through 1510.  



Donna Halper wrote:

> At 09:48 PM 7/27/2002 -0700, you wrote:
>
>> Latest trend report from Arbitron is here:
>> http://www.radiodailynews.com/11boston.pdf
>> (needs Adobe Acrobat reader, but only about a 6 KB file)
>
>
> So does this site get permission to print the arbitrons (that is, do 
> they buy them?) or what?  I know some stations are not allowed to 
> quote them at all because they are not subscribers, but I don't know 
> how it works with the print and internet media.
>
>> it was written--
>> WBZ topped everyone by a wide, wide margin, again,  but look .. WJIB 
>> made it
>> onto the chart! At least the 12+ demographics are paying attention....
>
>
> So, is anyone else surprised at how small the numbers for WWZN (the 
> Zone) are?  Sean McDonough and Eddie Andelman had been doing the usual 
> posturing, as might be expected of any new station, about how they 
> would dig into WEEI's numbers.  At least in the 12+, it doesn't seem 
> to have happened.  Also, FM talk doesn't seem to be setting the world 
> on fire despite some very high profile hosts...  
>
>