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Re: Fwd: RE: Boston spring 2002 Arbitrends-- two questions



WUBB has been automated country for a few years now.  I'm suprised that 
Clear Channel hasn't tried something else with that frequency, since 
theres no way it can possibly compete with WOKQ.  When it was a Hot AC 
as "The Heat" in the mid 90's, it would get at least a one share in 
Portsmouth.  I would think that some other "boutique" format could 
replicate those numbers for Clear Channel, and help to generate some 
revenue out of that station.    How about moving WMYF's 
(1380-Portsmouth) nostalgia format to that frequency?   1380 was a dog 
station until WMYF was revived there, and now it at least gets some 
numbers.  Considering how well stations like WPLM/Plymouth, WOCN/Cape 
Cod and WNLC/East Lyme, CT are doing with standards on FM, such a format 
on WUBB could work, since standards have always had a very loyal 
following in the Portsmouth market.

Laurence Glavin wrote:

>What is really sad about all these Southern NH numbers is the fact that WUBB 95.3 FM
>is a virtual no-show.  Apparently it has adopted a number of formats in
>order to make its presence known, but to no effect.  Why do I care?
>Well its only function is to cause interference to Harvard's W-H-RB, the
>only source of high-quality classical programming during the evening
>hours in metro Boston. 
>If WUBB didn't exist at all, WHRB would have a passable stereo signal even
>25 miles north of One Financial Center in Boston.  I have a pushbutton for WHRB
>in my car and can carry it north to Andover before WUBB splatters in.
>It's too bad Harvard U isn't interested enough in its radio station to
>buy WUBB and silence it!
>
>Laurence Glavin
>Methuen, MA
>--
>