RE: Boston spring 2002 Arbitrends-- two questions

["Paul Hopfgarten" <paul@03038.com>]

Oh...and Fun Follow ups...

In my home market of Manchester NH....

WZID (95.7 Manchester) is DOWN to 18.0, now with less than a 10 point lead
in the market for the first time in a while (WGIR-FM 101.1 Manchester second
at 8.6)

WJMN (94.5 Boston MA) reigns as the #1 out-of market station (4th overall)
with a 4.3

WFEA (1370 Manchester)MOYL-type format actually finished ahead of WGIR
talk(610 Manchester) 3.6 to 2.9

WOKQ (97.5 Dover) seems to have "taken back" most of the Country listeners
it appeared to have lost to WKLB-FM (99.5 Lowell-Boston) last fall. WOKQ is
up 1.9 (5.7 to 7.6), and WKLB-FM is down 2.1 (4.3 to 2.2) The newest Country
station, WOTX ("outlaw" 102.3 Concord) seems to have picked up the rest of
'KLB's loss, up 0.3 from 1.1 to 1.4. Appears that the total Country audience
is flat, simply shifting loyalties.

WTPL (107.7 Hillsboro) and temporary simulcast WKXL (1450 Concord) made
major gains from not appearing in either 2001 survey to gain a 0.8 in this
survey. My guess is most of that credit belongs to the addition of Howie
Carr to their talk lineup in the last 6 months. But that hasn't hurt WRKO
(680 Boston), whose Burlington MA TX site makes it come in like a local in
most of the Manchester ADI anyway, they're up over a point, from 1.8 in the
Fall to 2.9 now, tying local talker WGIR.

And religious WDER (1320 Derry) posted a best yet 0.7 tying WBOS (92.9
Brookline-Boston)whose short-spaced signal is unlistenable in at least half
the market, and WHEB (100.3 Portsmouth), and ahead of WHOM (94.9 Mt
Washington-Portland ME), WMJX (106.7 Boston) and WNNH (99.1
Henniker-Concord) who all posted 0.4. Soft-Rock on the outs?

Rock and Modern Rock saw big gains as WGIR-FM and WBCN (104.1 Boston) gained
1.5 points each in their spring ratings ('GIR-FM from 7.1 to 8.6, 'BCN from
2.1 to 3.6)


Paul Hopfgarten
PO Box 279
East Derry NH 03041
(V) 603-426-5159
(F) 603-437-7080
(C) 603-571-5445
paul@03038.com


> -----Original Message-----
> From: owner-boston-radio-interest@bostonradio.org
> [mailto:owner-boston-radio-interest@bostonradio.org]On Behalf Of Donna
> Halper
> Sent: Sunday, July 28, 2002 12:56 PM
> To: boston-radio-interest@bostonradio.org
> Subject: Boston spring 2002 Arbitrends-- two questions
>
>
> At 09:48 PM 7/27/2002 -0700, you wrote:
> >Latest trend report from Arbitron is here:
> >http://www.radiodailynews.com/11boston.pdf
> >(needs Adobe Acrobat reader, but only about a 6 KB file)
>
> So does this site get permission to print the arbitrons (that is, do they
> buy them?) or what?  I know some stations are not allowed to
> quote them at
> all because they are not subscribers, but I don't know how it works with
> the print and internet media.
>
> >it was written--
> >WBZ topped everyone by a wide, wide margin, again,  but look ..
> WJIB made it
> >onto the chart! At least the 12+ demographics are paying attention....
>
> So, is anyone else surprised at how small the numbers for WWZN (the Zone)
> are?  Sean McDonough and Eddie Andelman had been doing the usual
> posturing,
> as might be expected of any new station, about how they would dig into
> WEEI's numbers.  At least in the 12+, it doesn't seem to have
> happened.  Also, FM talk doesn't seem to be setting the world on fire
> despite some very high profile hosts...
>
>