Re: Boston spring 2002 Arbitrends-- two questions

["Brian Vita" <brian_vita@cssinc.com>]

> > I guess that the "hot talk" format didn't kick
> > Boston's butt they way it was
> > projected.  Didn't the NAC format that preceded it
> > do better?  Just curious.
>
> Hot Talk?  WTKK?  That's far from a "hot talk"
> station.
>
> WTKK appears to be more of a mainstream talker...with
> less emphasis on the older demo.  If anything, (if
> anyone cares) I would commend them for showing some
> retraint...and not having an endless uply of sex and
> lesbian top[ics as do the typical "hot talkers".
>
> Who 'projected' it to "kick butt"?

I would presume that the format change was made in anticipation of better
numbers with a new format.  It wouldn't make sense to dump a format for one
that you would feel to be less successful. (unless, of course, we're back to
my conspiracy theory :-) ).
>
> Quite often they beat RKO 25-54....the only place
> where RKO beats them regularly is 55 & 65+
>
> I think Smooth Jazz did about the same numbers-wise (I
> could be wrong)  But 15 spots an hour is more spots
> than they could ever run on a competitive music
> format.  (Not to mention the traffic and news
> sponsorships, etc.)

Don't say that too loud.  We'll get all commercials, all the time!

Brian Vita, President
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