Re: Boston spring 2002 Arbitrends-- two questions

[Joseph Pappalardo <joepappalardo2001@yahoo.com>]

--- Brian Vita <brian_vita@cssinc.com> wrote:
> > WBOS actualy is trending up (2.4 in Spring 2002,
> they're highest rating in
> > over a year) and WTKK may have peaked (Last Fall
> at 2.5, they've been
> > basically steady since at 2.4 in Winter and 2.3 in
> Spring)
> >
> I guess that the "hot talk" format didn't kick
> Boston's butt they way it was
> projected.  Didn't the NAC format that preceded it
> do better?  Just curious.

Hot Talk?  WTKK?  That's far from a "hot talk"
station.

WTKK appears to be more of a mainstream talker...with
less emphasis on the older demo.  If anything, (if
anyone cares) I would commend them for showing some
retraint...and not having an endless uply of sex and
lesbian top[ics as do the typical "hot talkers".

Who 'projected' it to "kick butt"?

Quite often they beat RKO 25-54....the only place
where RKO beats them regularly is 55 & 65+

I think Smooth Jazz did about the same numbers-wise (I
could be wrong)  But 15 spots an hour is more spots
than they could ever run on a competitive music
format.  (Not to mention the traffic and news
sponsorships, etc.)

I would bet that Advertisers pay a premium for being
on a talk station...Being on Imus (dispite his not so
impressive #'s.)

I think a talk station is worth more as an asset that
a smooth Jazz format.

KLSX was considered a smashing success in LA when it
broke the 2.0 mark (Go figure).  

Again, I think 12+ #'s are meaningless....  

25-54  AM Drive:

WTKK is 13th....RKO is 15th.

Midday: 

WTKK is 15th....RKO is 16th

Eve's:

WRKO is in 17th place.








=====
Joe Pappalardo

joepappalardo2001@yahoo.com

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