Re: Boston spring 2002 Arbitrends-- two questions

["Brian Vita" <brian_vita@cssinc.com>]

> WBOS actualy is trending up (2.4 in Spring 2002, they're highest rating in
> over a year) and WTKK may have peaked (Last Fall at 2.5, they've been
> basically steady since at 2.4 in Winter and 2.3 in Spring)
>
I guess that the "hot talk" format didn't kick Boston's butt they way it was
projected.  Didn't the NAC format that preceded it do better?  Just curious.

Brian Vita, President
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