RE: Boston spring 2002 Arbitrends-- two questions

["Paul Hopfgarten" <paul@03038.com>]

Acutally, those numbers are 1 month behind....the Spring 2002 (Apr-May-Jun)
numbers for Boston were released July 19th.

WBZ did drop a point+ (9.3 in Mar-Apr-May Trend to 8.1 for Spring 2002)

WBOS actualy is trending up (2.4 in Spring 2002, they're highest rating in
over a year) and WTKK may have peaked (Last Fall at 2.5, they've been
basically steady since at 2.4 in Winter and 2.3 in Spring)

Jam'n 94.5 (WJMN) gained a point (5.2 Winter to 6.2 Spring) to leapfrog over
Magic 106.7 (WMJX) into second place. 'MJX dropped from 2nd to 4th with a
1/2 point drop (5.8 to 5.3)

WWZN (1510 the Zone) is actually steady at 0.5 from Winter to Spring, while
WEEI is up 0.8 from 3.3 to 4.1, my guess is the Red Sox early season success
(which alas has gone by the boards...AGAIN!) helped 'EEI's gain.

Just some of the action....

Paul Hopfgarten
PO Box 279
East Derry NH 03041
(V) 603-426-5159
(F) 603-437-7080
(C) 603-571-5445
paul@03038.com


> -----Original Message-----
> From: owner-boston-radio-interest@bostonradio.org
> [mailto:owner-boston-radio-interest@bostonradio.org]On Behalf Of Donna
> Halper
> Sent: Sunday, July 28, 2002 12:56 PM
> To: boston-radio-interest@bostonradio.org
> Subject: Boston spring 2002 Arbitrends-- two questions
>
>
> At 09:48 PM 7/27/2002 -0700, you wrote:
> >Latest trend report from Arbitron is here:
> >http://www.radiodailynews.com/11boston.pdf
> >(needs Adobe Acrobat reader, but only about a 6 KB file)
>
> So does this site get permission to print the arbitrons (that is, do they
> buy them?) or what?  I know some stations are not allowed to
> quote them at
> all because they are not subscribers, but I don't know how it works with
> the print and internet media.
>
> >it was written--
> >WBZ topped everyone by a wide, wide margin, again,  but look ..
> WJIB made it
> >onto the chart! At least the 12+ demographics are paying attention....
>
> So, is anyone else surprised at how small the numbers for WWZN (the Zone)
> are?  Sean McDonough and Eddie Andelman had been doing the usual
> posturing,
> as might be expected of any new station, about how they would dig into
> WEEI's numbers.  At least in the 12+, it doesn't seem to have
> happened.  Also, FM talk doesn't seem to be setting the world on fire
> despite some very high profile hosts...
>
>