RE: Disney versus Koppel

[Sven Franklyn Weil <sven@gordsven.com>]

On Sat, 2 Mar 2002, Paul Hopfgarten wrote:

> 
> It's my understanding that 45+ have made their choices in 'brands' of items
> and cannot be easily convinced to switch from brand "x" to brand "Z". People
> under 30 have not yet established fixed brand patterns and hence are more
> desirable for advertisers.

Actually some of us under-30 have brand preference.  

Speaking for myself, I avoid the so-called name brands and always go for
the cheaper GENERIC stuff and the STORE BRANDS!! :-)

Therefore, advertisers are wasting their money on me.  When was the last 
time I bought a pair of Nike sneakers, a GAP teeshirt  or name-brand cold 
medicines? 

Hmmm....I can't remember. :-)

--
Sven Franklyn Weil            "The needs of the many outweigh 
<sven@gordsven.com>                      the needs of the few
<http://www.gordsven.com/sven>                   or the one." 
                                                     -- Surak