Re: when oldies stations drop the 50s...

["A. Joseph Ross" <lawyer@attorneyross.com>]

On 9 Jan 2002 at 16:32, anastasi@javanet.com wrote:

> Well, excuse me, but I am going to "take this personally."  I am this
> close to a flame, but will try to control myself. I am 52, so I am on that
> dividing line where my youth was both in the late 50s and all of the 60s. 
> Therefore, I have memories attached to both decades. What are people of my
> age supposed to do with those memories once they fall out of the desired
> demographic?  

I certainly sympathize, but fortunately a lot of the music of that period 
is available on CDs and tapes.  And some of us still have turntables and 
records.

>  But damn it, don't take away the one thing we have left to remember our
> youth, which is our music! My dad has three stations (WXKS-AM, WESX-AM,
> and WPLM) to listen to for his music from the "Big Band" era and the early
> 50s.  Is it too much to ask for one station that plays music from the
> birth of rock & roll (roughly 1955) to the beginning of the British
> Invasion? 

Actually, WXKS and WESX are playing more and more later music as well, as 
is WJIB, as I've mentioned before.  And both satellite and online 
services are programming 50s rock channels.  The present dynamic will 
change at some point.  I'm not sure how or when, but these things don't 
stay static.  The Boomer generation is a lot of people who have a lot of 
money to spend, even if we don't buy on credit.  That large a market 
won't stay ignored.



I think it's all just change for the sake of change.  Oldies
> stations that have been around for years and years and attained a very
> loyal following long long ago are being changed.  Why?  What happened to
> the old adage of "if it ain't broke, don't fix it"? Maybe my generation
> will be the first one to have its music "assimilated" into music from the
> 1970s and 1980s.  But what's gonna happen 10, 20 years from now?  Is the
> "start" year for songs played on 103.3 and 105.7 going to keep moving up? 
> And what about the people that are excluded when that happens? People are
> living longer now, and that provides a programming problem for radio
> stations.  I understand that.  But if radio keeps casting off chunks of
> listeners after so many years of loyalty, won't that eventually catch up
> to them? Geez, am I mad about this..... Brian Anastasi
> 

-- 
A. Joseph Ross, J.D.                           617.367.0468
 15 Court Square, Suite 210                 lawyer@attorneyross.com
Boston, MA 02108-2503           	         http://www.attorneyross.com