Re: when oldies stations drop the 50s...

[SteveOrdinetz <steveord@bit-net.com>]

  A. Joseph Ross wrote:
>>anastasi@javanet.com wrote:
>>
>> > Well, excuse me, but I am going to "take this personally."  I am this
>> > close to a flame, but will try to control myself. I am 52, so I am on that
>> > dividing line where my youth was both in the late 50s and all of the 60s.
>> > Therefore, I have memories attached to both decades. What are people of my
>> > age supposed to do with those memories once they fall out of the desired
>> > demographic?
>
>Actually, WXKS and WESX are playing more and more later music as well, as
>is WJIB, as I've mentioned before.  And both satellite and online
>services are programming 50s rock channels.  The present dynamic will
>change at some point.  I'm not sure how or when, but these things don't
>stay static.  The Boomer generation is a lot of people who have a lot of
>money to spend, even if we don't buy on credit.  That large a market
>won't stay ignored.


It's also a market too diverse to be mass-marketed.  I am one year younger 
than Brian and rarely listen to oldies radio...I have very little interest 
in re-living my youth.  As far as 50s/early 60s music goes, I didn't start 
listening to the radio much until mid-to-late 1962, anything before that is 
about as relevant to me as today's rap or alt rock...I may like individual 
songs, but as a genre I can't relate to it.  Actually, I know more people 
my age who listen to classic rock than traditional oldies.  Remember, the 
boomer generation is where audience fragmentation began.

If there is a legitimate audience for this music (and I'm sure there is), 
someone will step in to serve it, even if it's a satellite service.  Like 
MOYL, there probably isn't enough money to be made to justify a live/local 
presentation.