Re: more ad intrusions

["Bill O'Neill" <billo@shoreham.net>]

> Considering the fledging economy and the highly-leveraged nature of
> these broadcasting companies, one must wonder what other
> "non-traditional revenue" sources they'll come up with.....
>
> Mike Thomas

Time to bring back time-sponsorship. <g> ("McDonalds time: 5:43")  I recall
WHAV (1490 Haverhill) with .."Karelis Jewelers time, twelve o'clock.
K-A-R-E-L-I-S Karelis." Campy but I can still spell it.  I'd also listen to
see if stations trying for "new" or less camp-y ways to flow cash - opt or
neglect other methods.  Elemental formats (former full service A/C) were
ripe with sponsoring _everything_ that was or wasn't nailed down. First
plays of new releases, wake-up calls, etc.

Bill O'Neill