Re: listening trends....

["A. Joseph Ross" <lawyer@attorneyross.com>]

On 10 Jul 2001,  Joseph Pappalardo wrote:

> In the fall '00 book three months ago, we told you that time spent
> listening - particularly among younger demos - was on the decline. That
> trend has continued with the release of the winter '01 Arbitron. Overall AQH
> listening is off 2.5% compared to a year ago, and again the steepest
> listening declines were in the younger demos. Teen listening declined 4.7%
> over the past year. Here's some ice water in your face: AQH listening among
> teen males has declined 11.5% compared to two years ago. Most of the decline
> has occurred in the home ... AQH listening in "away-from-home" locations is
> rather stable. There wasn't a single Arbitron demo that showed an increase
> in listening over a year ago. All this while cume levels have remained
> stable. That means that people are still tuning to radio in near-universal
> numbers, but they just aren't listening as much as they did in the past.

What's AQH listening?


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 A. Joseph Ross, J.D.                           617.367.0468
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