listening trends....

["Joseph Pappalardo" <joepappalardo2001@yahoo.com>]

Speculations on the extracted paragraph below?  ...as to why?

Will it continue?

Comments?

Joe

PS:  No comments on the salary claims from the WRKO recruitment ad?


(A brief exerpt from a larger article.)
------------------------------------------------------------------
Listening Takes Another Hit In Winter '01

In the fall '00 book three months ago, we told you that time spent
listening - particularly among younger demos - was on the decline. That
trend has continued with the release of the winter '01 Arbitron. Overall AQH
listening is off 2.5% compared to a year ago, and again the steepest
listening declines were in the younger demos. Teen listening declined 4.7%
over the past year. Here's some ice water in your face: AQH listening among
teen males has declined 11.5% compared to two years ago. Most of the decline
has occurred in the home ... AQH listening in "away-from-home" locations is
rather stable. There wasn't a single Arbitron demo that showed an increase
in listening over a year ago. All this while cume levels have remained
stable. That means that people are still tuning to radio in near-universal
numbers, but they just aren't listening as much as they did in the past.



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