Re: listening trends....

["Tim Davisson" <rdavisson@neo.rr.com>]

----- Original Message -----
From: Joseph Pappalardo <joepappalardo2001@yahoo.com>
To: <boston-radio-interest@khavrinen.lcs.mit.edu>
Sent: Tuesday, July 10, 2001 1:15 PM
Subject: listening trends....


> Speculations on the extracted paragraph below?  ...as to why?

I believe that AQH has declined.....and the fact it's mostly
at-home-listening makes sense: that's where the largest seguement of the
population has more entertainment options: CDs, tapes, TV, computers,
VCR/DVD, and other at-home options (reading books/magazines, physical
activities, etc.).

Why has it happened? I guess you mean why have people begun to spend less
time with radio? Most stations.....not all of them...but most stations in
the US that are owned by the huge groups are so obsessed with maximum
profit, that the passion and quality of programming isn't  that important
any more. Cookie-cutter, safe-safe-safe music rotations/libraries,
liner-card-mentality-version 2001, and voice-tracking, voice-tracking,
voice-tracking has sucked the passion out of the industry. The public,
especially the more-active younger core, has begun to express it's
dissatisfaction by spending less time with radio.

Will this decline of AQH nationwide continue?  I'm afraid it will until
radio owners begin to lose big, big dollars...they'll have no reason to
react.

Radio's gotta get more and more locally-oriented and less dull, or I'm
afraid satellite programming might be a monster the broadcasting interview
really doesn't want to give in to.

> Will it continue?

> PS:  No comments on the salary claims from the WRKO recruitment ad?

I'm in northeast Ohio...and I can tell you, many  radio salespeople in
Cleveland earn $75,000 to $100,000. Some earn more, rookies earn less. So,
in a much bigger market like Boston, I'm sure a $105,000 average isn't that
unusual. However, cost-of-living is much higher in New England than
elsewhere...maybe that's taken into consideration in salesperson
compensation plans. FYI.