[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]
Re: listening trends....
> Why has it happened? I guess you mean why have people begun to spend less
> time with radio? Most stations.....not all of them...but most stations in
> the US that are owned by the huge groups are so obsessed with maximum
> profit, that the passion and quality of programming isn't that important
> any more. Cookie-cutter, safe-safe-safe music rotations/libraries,
> liner-card-mentality-version 2001, and voice-tracking, voice-tracking,
> voice-tracking has sucked the passion out of the industry. The public,
> especially the more-active younger core, has begun to express it's
> dissatisfaction by spending less time with radio.
And they keep right on thinking that boring and repetitive tight playlists
maximize ratings. And in a couple of years, new cars will come with
satellite radios. Then, as satellite radio begins to penetrate, watch the
terrestrial ratings drop.
=============================================================
A. Joseph Ross, J.D. 617.367.0468
15 Court Square, Suite 210 lawyer@attorneyross.com
Boston, MA 02108-2503 http://www.attorneyross.com
=============================================================