Re: listening trends....

["Barry Scott" <bscott@mail.radioamp.com>]

Terrestrial Radio is largely boring: too many commercials and same repetitious over researched product; competition from internet radio; availability of music from Napster and other downloadable sources; easy access to copying CDs and making personal CDs of music that an individual wants to hear without 12 minutes of commercials per hour and the same 100 songs. Is that a start?

 ---------- Original Message ----------------------------------
From: "Joseph Pappalardo" <joepappalardo2001@yahoo.com>
Reply-To: "Joseph Pappalardo" <joepappalardo2001@yahoo.com>
Date: Tue, 10 Jul 2001 13:15:18 -0400

Speculations on the extracted paragraph below?  ...as to why?

Will it continue?

Comments?

Joe

PS:  No comments on the salary claims from the WRKO recruitment ad?


(A brief exerpt from a larger article.)
------------------------------------------------------------------
Listening Takes Another Hit In Winter '01

In the fall '00 book three months ago, we told you that time spent
listening - particularly among younger demos - was on the decline. That
trend has continued with the release of the winter '01 Arbitron. Overall AQH
listening is off 2.5% compared to a year ago, and again the steepest
listening declines were in the younger demos. Teen listening declined 4.7%
over the past year. Here's some ice water in your face: AQH listening among
teen males has declined 11.5% compared to two years ago. Most of the decline
has occurred in the home ... AQH listening in "away-from-home" locations is
rather stable. There wasn't a single Arbitron demo that showed an increase
in listening over a year ago. All this while cume levels have remained
stable. That means that people are still tuning to radio in near-universal
numbers, but they just aren't listening as much as they did in the past.



_________________________________________________________
Do You Yahoo!?
Get your free @yahoo.com address at http://mail.yahoo.com



--
Barry Scott
Music Director -- http://www.RadioAMP.com
Host of "The Lost 45s" -- http://www.Lost45.com

RadioAMP
132 Canal Street
2nd Floor
Boston, MA 02114

Voice: (617) 896-0603
Fax: (617) 227-3701
--