RE: WROR Nibbling Into The 80s?

[dan.strassberg@att.net]

Maybe if there was a time buyer older than 27...
> 
> I read in a trade publication recently that oldies stations in general are
> starting to suffer from the same disease that killed the "beautiful music"
> format: aging listeners. Ad agencies don't want listeners older than 54. 
> The leading edge of the "baby boom" generation is now 55; these people,
> who have been pursued hotly by marketers all their lives, are now
> "unpersons". Frankly this surprises me, as I've always imagined that
> marketers go where the money is. There appears to be some deep-rooted
> ageism at work here.