Re: FM Talk 96.9

["Chris Beckwith" <beckwith@ime.net>]

I suspect WRKO's plight is similar to CNN's - their audience spikes during
ongoing stories of great interest, and regular programming is pre-empted for
wall-to-wall coverage.  When the dust settles, audience levels return to
normal, and the usual "brand name" programming takes precedence for their base
audience.  Whether WRKO would achieve superior results on an ongoing basis with
all-day local talk is a question that might be partially answered by ratings
for its new local talk show in the 9am-12pm time slot.  Naturally, the jury's
out on that one.

Take care,
Chris