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RE: WILD sold
On 15 May 2000, Paul Hopfgarten wrote:
> IMHO, the simulcast would be tantamount to having 1090 off the air. The
> leased foreign language (spanish religious, perhaps) might make sense.
I would think that a few weeks of simulcast, with appropriate promotion of
WBOT, might help move the present WILD audience over to FM. Then you find
convert WILD to some other format.
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A. Joseph Ross, J.D. 617.367.0468
15 Court Square lawyer@world.std.com
Boston, MA 02108-2503 http://world.std.com/~lawyer/
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