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RE: WILD sold




On 15 May 2000,  Paul Hopfgarten wrote:

> IMHO, the simulcast would be tantamount to having 1090 off the air. The
> leased foreign language (spanish religious, perhaps) might make sense.
 
I would think that a few weeks of simulcast, with appropriate promotion of 
WBOT, might help move the present WILD audience over to FM.  Then you find 
convert WILD to some other format.


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 A. Joseph Ross, J.D.                        617.367.0468
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