Burlington's new NAC...a great format

["rdavisson" <rdavisson@neo.rr.com>]

----- Original Message -----
From: Bob Nelson <theblues4u@yahoo.com>
To: <boston-radio-interest@bostonradio.org>
Sent: Sunday, April 09, 2000 12:09 AM
Subject: Re: WXPS/Burlington VT.


> Maybe they could blend smooth jazz in with
> easy listening. Was out in NW Mass. today and heard
> WMNB (100.1) in North Adams; maybe if they tried
> that approach (a mix...)

> --- Matthew Osborne <osbo1621@hotmail.com> wrote:
> > Bob
> >     Actually living for 2 years in Plattsburgh, I
> > have to wonder if the
> > Burlington VT market is even big enough to support a
> > jazz station.

Bob, Matthew, and group:
There are about 70 smooth jazz stations around the US....with an increasing
number dropping the format, I'm sad to say.  Some owners give up too soon,
or aren't really "into" the format, so it's easy to blow it up and change to
something
else.  Clear Channel/Jacor and several other bigger mega-chains are famous
for
changing formats on many types of stations they acquire...regardless of
current
format or degree of success.

Usually where NAC/smooth jazz is done correctly, where's it's given time to
grow and gain loyal listeners, where there's adequate promotional money
and ownership support....the good NAC's do very, very well revenue-wise.
KTWV in LA is one of the top billing radio stations in the country!

Quite a few of the smaller market NAC's run one of several
satellite-delivered
smooth jazz....and the services are pretty decent.

One ex-CHR & AC radio person I know (he's part-owner and VP/GM of two
3kw rimshots near Columbus, Ohio, they simulcast to cover the market
adequately)
has told me he does local programming with a local morning and afternoon
drive
show, and voice-tracks middays and evenings with 2 people out of major
markets,
in order to keep the overhead low, give the station the best chance to
succeed
financially, and still sound good. Maybe either of the above choices is what
the new Burlington-market station will do.

NAC listeners tend to be very loyal, and medium-income to upscale...very
attractive
to many advertisers.

Tim