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Re: Driving the calls (was: wrong call letters)

Rob Landry wrote:
>I always wondered why GM chose "WROR" for 105.7, 
>given that call sign's association with 98.5. 
>If it had been my decision I'd have gone back to
>"WVBF", since those are the calls people in that 
>demo naturally associate with 105.7.

A significant number of listeners thought it was WBBF.

Roger Kirk