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Re: Driving the calls (was: wrong call letters)

Mike Thomas writes:

> And as Chuck illustrates, you've got to get those calls in as much
as possible
> but don't forget about the frequency.  There are STILL plenty of
listeners out
> there who think that WROR is still on 98.5!

How many identifiers can a station register with Arbitron so as to get
"credit" for misapplied diary notations?  Also, curious as to the
added benefit, along this line, to have a station named Mix or Jammin
or Star versus the alphabet soup problem during diary time....

Bill O'Neill