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Re: Driving the calls (was: wrong call letters)

And as Chuck illustrates, you've got to get those calls in as much as possible
but don't forget about the frequency.  There are STILL plenty of listeners out
there who think that WROR is still on 98.5!  If a listener doesn't hear both
mentioned at the same time, every time, and they happen to write "98.5" in their
Arbitron diary, WBMX gets the credit.  It's not just the calls, it's the

Mike Thomas
WXLO & Mediabase 24/7

Chuckigo@aol.com wrote:

> I notwithstanding, a vast majority of the listeners have no idea what the
> (WROR) call letters of a particular station to which they are listening
> (WROR) actually are.    hence the (WROR) call letters whenever it's is (WROR)
> possible.  and the (WROR) call letters are the only way a listener call
> accurately tell Arbitron that they were, indeed, listening to WROR all day.
> every day.  never turned it off.
> - -Chuck Igo