Re: Driving the calls (was: wrong call letters)

[Sven Weil <sven@lily.org>]

One of the things that annoys me to no end about commercial radio in this
country...overannouncing the station name.  (probably a subliminal reason
why when I did my gig on the college stations I would make it sound like a
"network" - on your station for the best new music - 22 minutes after the
hour - etc. etc. 

Hell with all the promos for other shows I rand during my show...you bet
that people remembered what station they were listening to. :-)


- --
Sven F. Weil
e-mail: sven@lily.org
World Wide Web: http://www.lily.org/~sven


On Tue, 14 Sep 1999, Bill O'Neill wrote:

> Dan Billings writes:
> 
> I'm still amazed how some stations
> > allow jocks to be sloppy about giving the calls.
> 
> One of the more rigid examples of bracketing I can recall (as a
> listener) had to be the former "98.5 WROR" first and last thing out of
> the jock's mouth.  I remember hearing a live liner in the sweep: "98
> point 5 WROR.  Music for your car.  98 point 5 WROR"  Made me want to
> drop everything and find that rating service diary.   (Kidding!
> kidding!  Distortion police need not apply!).  That was about the time
> that the station seemed to be having fun getting up.. Then down...
> Then newer... Then safer... But always bracketed!  It was great to
> listen to for the fundamentals of the craft, nonetheless, especially
> given the talent on board.
> 
> Bill O'Neill
> 
> 

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