Re: station websites

[John Mullaney <john@minutemancomm.com>]

Gee just looks like another Radio Data Group ( http://www.rdg.com ) website
to me. It even looks the same model as Mix 98.5's at http://www.mix985.com .
WBCN has a newer style Radio Data Group site at http://www.wbcn.com  .

Jordan Guagliumi wrote:

> I find the topic of station websites very amusing, because many stations
> are missing out on a huge marketing and sales opportunity.
>
> (shameless plug...)
>
> Here at WZID/Manchester, we took our time to get our site up and running.
>  It has news, weather, and community events/PSA's updated daily as well
> as current station info, etc....  We are also selling ads on a feature
> called JOBWATCH (help wanted ads) which ties into an on-air feature by
> the same name.  Holidays will bring an internet shopping guide (link
> page) and other goodies.  These are all new off-air revenue streams for
> the station that do not eat any inventory.  We also created an e-mail
> list, and are bribing listeners to join up with excellent prizes.  The
> opportunities are endless.
>
> IMO: Many stations that have a site and do nothing with it would be
> better off not having the site to begin with.  It's embarassing.
>
> Jordan Guagliumi
> 95.7 WZID/Manchester
> jordan-nh@juno.com
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