Re: station websites

[Jordan Guagliumi <jordan-nh@juno.com>]

Good thoughts...

But is "RDG" a bad thing?  We personalize our site's categories and
content, and keep it updated.  And sell it.  Kinda like all those Clear
Channel (Jacor) "MIX" stations have the same logo across the country....
does that make them bad?

Our RDG site looks better and has better content than many independent
radio sites out there.  And our listeners -- thousands of them -- access
it everyday for news, weather, lottery, events, jobs, etc....  Isn't that
the point... create something useful.  How creative do we need to be? 
We're a female-based AC station with an Adult 35-44 core.  We're NOT
targeting men 18-34 who are looking to be impressed with wild, amazing
elements.

I'll have to visit the BCN and BMX sites as I haven't for a while.

JORDAN

On Wed, 25 Aug 1999 09:13:40 -0400 John Mullaney <john@minutemancomm.com>
writes:
> Gee just looks like another Radio Data Group ( http://www.rdg.com ) 
> website
> to me. It even looks the same model as Mix 98.5's at 
> http://www.mix985.com .
> WBCN has a newer style Radio Data Group site at http://www.wbcn.com  
> .
> 
> Jordan Guagliumi wrote:
> 
> > I find the topic of station websites very amusing, because many 
> stations
> > are missing out on a huge marketing and sales opportunity.
> >
> > (shameless plug...)
> >
> > Here at WZID/Manchester, we took our time to get our site up and 
> running.
> >  It has news, weather, and community events/PSA's updated daily as 
> well
> > as current station info, etc....  We are also selling ads on a 
> feature
> > called JOBWATCH (help wanted ads) which ties into an on-air 
> feature by
> > the same name.  Holidays will bring an internet shopping guide 
> (link
> > page) and other goodies.  These are all new off-air revenue 
> streams for
> > the station that do not eat any inventory.  We also created an 
> e-mail
> > list, and are bribing listeners to join up with excellent prizes.  
> The
> > opportunities are endless.
> >
> > IMO: Many stations that have a site and do nothing with it would 
> be
> > better off not having the site to begin with.  It's embarassing.
> >
> > Jordan Guagliumi
> > 95.7 WZID/Manchester
> > jordan-nh@juno.com
> > 
> ___________________________________________________________________
> > Get the Internet just the way you want it.
> > Free software, free e-mail, and free Internet access for a month!
> > Try Juno Web: http://dl.www.juno.com/dynoget/tagj.
> 

___________________________________________________________________
Get the Internet just the way you want it.
Free software, free e-mail, and free Internet access for a month!
Try Juno Web: http://dl.www.juno.com/dynoget/tagj.

------------------------------